[ r e l e v a n c e ]. NICOLE MARET >>>>>

Independent designers. Fashion as objet d’art. Store as gallery. All black, all the time.
No exceptions. 
Introducing Velvit: gorgeous online gallery/boutique launching this September by master curator of the dark arts, Jaimie Lake.
THE ØRDER is so proud and honored to be one of the shop’s featured artists and designers- peep the artist profile and interview up now.
Aug 8

Independent designers. Fashion as objet d’art. Store as gallery. All black, all the time.

No exceptions. 

Introducing Velvit: gorgeous online gallery/boutique launching this September by master curator of the dark arts, Jaimie Lake.

THE ØRDER is so proud and honored to be one of the shop’s featured artists and designers- peep the artist profile and interview up now.

Dec 3

11 months ago I started working on THE ØRDER, a clothing line premised on the concept of infinity and the duality of spirit that resides within. In life we are driven to pursue uncharted matters- the things that interest us the most are those we know the least about. This line celebrates that mystery, and honors the fact that we may not always be what we seem on the outside. 

Tonight, on December 3rd, the line will finally be released- more information about the event is on the company page. The video below is the final piece in the ‘Premonition’ series leading up to the launch.

Sep 11

Fashion week is a beast.

It’s a living entity; a breathing microcosm of strangers united by an addiction that transcends cultural barriers. Thousands of people descend on the city at hand; a colorful myriad of requisite tastemakers, spectators and the generally fashion-obsessed. An industry that tends to be glossed over as superficial instantaneously becomes the city’s primary focus, names like Thierry Mugler and Rodarte eclipsing the familiar political headlines.

In almost any other setting, an emerging designer is received with a hollow smile and unfounded judgement- but during fashion week, you simultaneously become a rockstar and a martyr. Everyone speaks your language, and dusty fashion terminology lost on the general public is re-birthed as the preferred dialect. Your clout is measured by how many shows you plan to attend rather than how many letters come after your last name, and everyone gauges everyone else from behind Tom Ford sunglasses and sponsored cocktails waiting to make their move.

This fiery beast and I have met.

I’ve gone to Fashion Week with people who are so well-connected that we wandered into the front row at Dior’s couture show in Paris without a second glance, and I’ve been personally introduced to Tim Gunn at the private AMEX skybox in New York.

I’ve also waited outside Haider Ackermann’s S/S 2011 show at Place Vendome for 3 hours by myself, begging to go in with the biggest smile I could muster with no invitation, no French, no Euros to slip the gatekeeper, no nothing. And it worked.

For as long as I’ve been chasing this industry, I’ve been told the same things over and over- it’s vicious, it’s cutthroat, it’s inherently dishonorable. I’m repeatedly instructed to “be a bitch,” and that being nice will get me nowhere. But in the process of gaining my own insight, I’m starting to learn that that isn’t always the case.

Enter Fashion Week 2013, New York City. I was not going. I had no plans, no tickets, no hotel, no flight. But I’m launching a line in November, and to be brutally transparent, I have absolutely no idea what I’m doing. There are hundreds of resources offering checklists of how to do it “right,” but there really is no tried-and-true recipe. And what better resource is there, than to surround yourself with the industry’s best and brightest?

I booked a last-minute flight and showed up on the scene with a suitcase bursting at the seams with my moodiest drapey blacks and all of my most uncomfortable shoes, and put myself out there for the next 36 hours. November is less than two months away and I truly have nothing to lose. I smiled, I introduced myself, I gave whoever was talking my undivided attention- and people reciprocatedI managed to make some incredible connections I only could have dreamed of, and it all began with being the antithesis of a bitch.

Nice girls don’t always finish last.

Sep 4

[ press play! ] |  Film #2 for my A/W 2013, launching in November.

Follow me here, too —> thisistheorder.

Are you in?

"Give me a museum and I’ll fill it."

- Pablo Picasso

Aug 22
Aug 15

[ press play! ] | First of 5 ‘premonition’ videos for my new line, launching in November. 

(Source: thisistheorder)

A few captured moments at the Rahsia Malam screening event!
Clockwise from top left: models wearing the Rahsia Malam and Mata Hari costumes, dossier ‘evidence’ envelope handouts, and some of the talented crew involved in the film’s production.

The full album can be seen here.
Jun 8

A few captured moments at the Rahsia Malam screening event!

Clockwise from top left: models wearing the Rahsia Malam and Mata Hari costumes, dossier ‘evidence’ envelope handouts, and some of the talented crew involved in the film’s production.

The full album can be seen here.

May 30

[ press play ] | another stunningly beautiful film from Deboka Films!

This short fashion film is the culmination of a costume design project that began 3 years ago at the Illinois Institute of Art. Rahsia Malam was created as a fictional nemesis to Mata Hari, the seductive villain who was ultimately responsible for Mata Hari’s execution at the stake.

More information, as well as the original story, can be found here.

I am extremely proud to announce the upcoming release of Rahsia Malam, a short fashion film that was created as an extension of my capsule collection inspired by Mata Hari. 
Please RSVP by clicking here.
May 15

I am extremely proud to announce the upcoming release of Rahsia Malam, a short fashion film that was created as an extension of my capsule collection inspired by Mata Hari. 

Please RSVP by clicking here.

"Saying “no” has more creative power than ideas, insights and talent combined. No guards time, the thread from which we weave our creations. The math of time is simple: you have less than you think and need more than you know. We are not taught to say “no.” We are taught not to say “no.” “No” is rude. “No” is a rebuff, a rebuttal, a minor act of verbal violence. “No” is for drugs and strangers with candy."

- Kevin Ashton, in ‘Creative People Say No

May 10
Apr 13

[ press play! ] | my latest project with Deboka Films

Three 15-second spots. Three women as powerful, dominant, goddesses.

NEOMODELS.

Mar 22

[ prep shots! ] | behind the scenes at Deboka Films ’fashion video portrait’ shoot

Creativity strikes in the strangest ways…working with the fabulous @lpdeezign for a good cause to benefit the city of Chicago. Please SAVE your parking meter stickers & give them to me!
Thanks so much for the support.
Email for details at nicole@nicolemaret.com 
Jan 28

Creativity strikes in the strangest ways…working with the fabulous @lpdeezign for a good cause to benefit the city of Chicago. Please SAVE your parking meter stickers & give them to me!

Thanks so much for the support.

Email for details at nicole@nicolemaret.com 

[ fresh sketch! ] // new concepts for a short film project
Jan 24

[ fresh sketch! ] // new concepts for a short film project